I served as a project lead for our Reporter Magazine team covering RIT’s Relay for Life, a 12-hour overnight event raising funds for cancer research. Our goal was to produce intimate, real-time coverage across multiple platforms. This included two social media posts marking key moments in the first and second halves of the event, a written article, and a mini documentary posted to YouTube. This was one of the first multi-platform campaigns Reporter had attempted, and I’m proud to have helped lead a team that successfully pulled it off from concept to execution.