Strategic Campaigns
Technically Speaking
Technically Speaking is RIT’s student-run advertising and PR agency, where each year a new team takes the lead on real client work. As part of the 2024–2025 cohort, I worked with local organizations to develop full campaigns—from strategy and branding to content creation and event planning. It was a hands-on, fast-paced experience that challenged me to think creatively, collaborate across teams, and bring bold ideas to life.
National American Advertising Federation Competition
NSAC is a national competition where student teams create a fully integrated campaign for a real-world client. In the 2024–2025 cycle, the client was AT&T. Teams spend the semester developing strategy, research, creative, and media plans to address the client’s marketing challenge. Campaigns are then pitched to a panel of industry professionals at district-level competitions across the country.