As Project Lead, I developed and managed a recruitment campaign for Technically Speaking, RIT’s student-run ad and PR agency. The goal was to attract new members for the upcoming year and boost awareness of our work across campus.

I coordinated a multi-week tabling series in the Student Hall of Exploration, a high-traffic spot for student engagement. Our team built an interactive slideshow highlighting past client work, wrote all copy for print and digital displays, and oversaw volunteer scheduling and day-of logistics. The campaign blended event planning, content strategy, and peer outreach to strengthen the agency’s visibility and build next year’s team.