As part of my ad agency course, Technically Speaking, my team was asked by the Rochester Jr. Amerks to help promote their entire girls hockey program. We fully took over the organization’s Instagram, creating and scheduling posts that highlighted players, teams, and upcoming opportunities. Alongside the social campaign, we developed a brand video from the ground up—handling everything from storyboarding and scripting to shooting and editing.

I served as the project manager for the video, overseeing production timelines, coordinating responsibilities, and helping guide the creative direction. I also edited the final voiceover script to match the tone and flow of the visuals. For the social campaign, I co-wrote copy for posts and captions while also helping shoot content for both social or video use.